Building Growth Systems & Personal Brand Strategy for VideoRep in the Video Production Industry

At VideoRep, a video production company specializing in simplifying complex topics through explainer videos, I built the outreach automation infrastructure and led a full rebranding and thought leadership strategy for the founder—positioning both the company and the individual as standout voices in the industry.

What I Led:

• Outbound Automation System: Built and launched a personalized, multi-touch outreach sequence targeting qualified prospects—streamlining lead generation and booking.
• Rebranding & Positioning: Worked closely with the founder to rebrand the company—from messaging to visual identity—ensuring it aligned with their evolving value proposition and market.
• Founder-Led Content Strategy: Developed and executed a LinkedIn content plan to grow the founder’s personal brand, focused on industry insights, client success stories, and storytelling.
• Network Expansion: Consistently engaged with niche audiences, increasing the founder’s credibility and reach within the video, SaaS, and B2B marketing sectors.

Key Achievements:

• Secured 27 qualified sales meetings in just 2 months via targeted outreach automation.
• Increased the founder’s LinkedIn following by 2,000+ in one month through consistent content posting and strategic engagement.
• Repositioned the brand to better reflect its specialization and value, resulting in stronger market resonance.
• Built a sustainable, repeatable lead gen engine that consistently attracted high-quality prospects.

KPIs Tracked:

• Meetings booked from outbound outreach
• LinkedIn content engagement (reach, reactions, comments)
• Follower growth and new inbound connections
• Lead quality and conversion potential

Tools & Platforms:

Clay · Smartlead · Instantly · LinkedIn Sales Navigator · Zapier · Notion · Canva · Google Sheets

Summary:
I helped VideoRep transition from inconsistent outreach and unclear messaging to a well-oiled outbound system paired with a strong founder brand—resulting in consistent qualified leads, a clear market voice, and accelerated business growth.