🧠 Building Brands & Communities for Emerging Tech: My Role at Syntegral

At Syntegral—an innovation lab, activation agency, and venture builder—I led the branding, social media, and community strategy to support the launch and commercialization of AI-powered applications across a range of high-growth industries:

🌍 Industries Served:

• EcoTech – sustainability-focused solutions

• RegTech – compliance and automation tools

• FinTech – next-gen financial applications

• Web3/Crypto – decentralized tools and platforms

• MarTech – marketing automation and analytics

🎯 Target Audience:

• Early adopters and pilot users in tech

• Industry collaborators and domain experts

• VCs, innovation leaders, and media professionals

What I Built:

• Brand Positioning & Identity: Created messaging and visual systems aligned with the pain points of each market segment.
• Social Media Infrastructure: Set up and scaled LinkedIn, Twitter/X, and Discord for each venture to drive early engagement.
• Community Ecosystems: Built active, engaged groups that included expert contributors, early users, and strategic partners.
• Narrative-Led GTM Strategy: Delivered content strategies that matched the tone of each industry and built credibility from Day 1.

Key Achievements:

• Launched 5+ brand identities and GTM playbooks for Syntegral ventures
• Increased social engagement and community size by 3x within the first 90 days
• Attracted pilot users, VCs, and early collaborators via high-value community content
• Built modular content and brand systems reused across Syntegral’s venture portfolio

KPIs Tracked:

• Follower growth and engagement rate
• Community activity, feedback loops, and sentiment
• Brand reach, impressions, and content shares
• Early activation: waitlist sign-ups, access requests, and demo bookings

Tools & Platforms:

Notion · Figma · Webflow · Canva · Hootsuite · LinkedIn · Twitter/X · Discord · Zapier · Slack · ChatGPT · MidJourney

Summary:
By combining storytelling, structure, and smart distribution, I helped Syntegral’s ventures earn attention in competitive spaces—driving early trust, traction, and long-term brand equity in AI-first industries.