Building High-Velocity Outbound & Buyer-Led Content Strategy for Spire Solutions in the Netherlands

At Spire Solutions, a B2B provider of strategic tech solutions, I led the end-to-end outbound setup and launched a regional campaign targeting the Amsterdam and wider Netherlands market—executed in just 2 weeks with immediate results across both pipeline and content engagement.

What I Delivered:

• Full Outbound Infrastructure: Set up cold outreach systems, lead sourcing, segmentation, and messaging workflows—from scratch to live in under 14 days.
• Localized Campaign Launch: Created and deployed email and LinkedIn sequences tailored to Dutch business culture and buyer behavior.
• Podcast + Buyer Interview Series: Initiated and coordinated interviews with prospects and buyers—building trust while creating valuable long-form content.
• Sales Activation: Integrated content and outreach strategies to drive conversations and conversions simultaneously.

Key Achievements:

• Completed outbound system setup and launch in 2 weeks—from tech stack to content.
• Closed 12 sales in just 3 weeks post-launch, validating both positioning and outreach strategy.
• Started and scaled a buyer-focused podcast/interview series, boosting brand credibility and deepening prospect engagement.
• Accelerated awareness in the Amsterdam region through founder-led content and relationship-driven outreach.

KPIs Tracked:

• Sales velocity: meetings to close in under 3 weeks
• Lead response and booking rates from localized campaigns
• Interview content engagement and downstream sales impact
• Campaign launch-to-sale turnaround speed

Tools & Platforms:

Clay · Instantly · Smartlead · Zapier · LinkedIn · Calendly · Notion · Google Sheets · Podcasting tools (Riverside.fm, Descript)

Summary:
I helped Spire Solutions penetrate the Dutch market with speed and precision—combining fast-moving outbound execution with relationship-driven content to drive immediate sales and long-term brand equity.