💎 Elevating Luxury: B2B Branding & Social Strategy for Reminiscence Jewels

As International Marketing Manager for Reminiscence Jewels, I led the digital and outreach strategy to position the brand in the premium fine jewelry market. My focus was on creating a cohesive, high-end presence that appealed directly to jewelry wholesalers, boutique owners, luxury retailers, and international distributors.

🧭 What I Led:

• Corporate Brand Identity: Developed luxury-focused branding guidelines to maintain visual and messaging consistency across all digital platforms (Instagram, LinkedIn, website).
• B2B Outreach & GTM Strategy: Built targeted sequences and email campaigns to reach wholesale buyers, showroom owners, and high-end retailers globally.
• Social Media Launch & Growth: Created a content ecosystem blending product storytelling, visual campaigns, and industry insights—designed to attract and retain B2B buyers.
• Buyer Engagement: Facilitated both in-person and virtual buyer appointments, helping secure direct meetings with key distributors and retail partners.

✨ Key Achievements:

• Increased brand awareness and B2B engagement through high-impact social campaigns.
• Initiated conversations with top-tier jewelry distributors and showroom decision-makers.
• Secured and coordinated high-value buyer appointments, opening up new business pipelines.
• Reinforced luxury positioning through consistent visual identity and tailored messaging.

📊 KPIs Tracked:

• Social media engagement: follower growth, impressions, and post interactions
• B2B outreach performance: response rates, appointments booked, partner engagement
• Brand consistency across platforms (visuals, messaging, tone)

🛠️ Tools & Platforms:

Canva · HubSpot · Apollo · Smartlead · LinkedIn Sales Navigator · Instagram · Facebook · Instantly · ClickUp · Notion

Summary:
By combining luxury branding with strategic B2B outreach, I helped Reminiscence Jewels stand out in a competitive market—building credibility, expanding buyer relationships, and turning brand presence into real-world growth.