Building Scalable Sales Systems for MedTech & BioTech at GrowthCulture

At GrowthCulture—a sales systems agency focused on supporting MedTech and BioTech companies—I led the design and execution of an automated outreach and CRM infrastructure that improved lead generation, increased booked meetings, and streamlined pipeline visibility.

What I Built:

• CRM Optimization in Close: Enhanced lead tracking, sales forecasting, and follow-up workflows tailored for high-value B2B healthcare prospects.
• Automated Follow-Up Systems: Reduced manual workload and ensured consistent touchpoints with prospects through customized automation.
• Targeted Outreach Campaigns: Created multi-step email sequences to reach decision-makers in the medical and biotechnology sectors.
• Sales Enablement Infrastructure: Integrated the full toolstack to improve speed-to-lead and simplify reporting across the sales process.

Key Achievements:

• Increased reply rates by 35% through clear, segmented messaging.
• Boosted booked meetings by 30%, opening new opportunities for sales growth.
• Reduced manual sales tasks by 40% with automation workflows.
• Built a trackable sales pipeline aligned with the buying behavior of MedTech and BioTech decision-makers.

KPIs Tracked:

• Response and engagement rates
• Booked meetings and conversion rates
• Pipeline growth and deal velocity

Tools & Platforms:

Close (CRM) · Apollo · Clay · LinkedIn Sales Navigator · Smartlead · Instantly · Zapier · ClickUp

Summary:
I helped GrowthCulture develop a high-performing sales engine for MedTech and BioTech clients—replacing manual processes with scalable systems that drove consistent outreach, stronger engagement, and measurable growth.