Marketing Lead at Elexes – Simplifying Regulatory Compliance for MedTech, Biotech & Life Sciences

At Elexes, a regulatory consulting firm helping medical device, biotech, and life science companies navigate complex FDA and global compliance processes, I led marketing efforts to reach the people who need it most: regulatory professionals, QA/RA teams, startup founders, and compliance officers working on product development and market access.

What I Focused On:

• Built and executed multi-channel campaigns (LinkedIn, email, SEO) specifically tailored to medtech startups, diagnostics companies, and international manufacturers looking to get their products approved and compliant.
• Reworked our positioning and messaging to cut through the regulatory jargon—so our audience could immediately understand how Elexes helps and why we’re different.
• Created and distributed educational content (case studies, compliance checklists, FDA process explainers) to establish thought leadership and build trust with regulatory teams.
• Developed email workflows and lead magnets that spoke directly to the compliance challenges and approval timelines our audience faces—no fluff, just what they needed to know.
• Partnered with our regulatory consultants to translate technical insights into engaging, client-facing content.

The Outcomes:

• Attracted and nurtured a steady flow of qualified inbound leads—from early-stage startups to enterprise life sciences firms.
• Boosted brand visibility and engagement among our core audience on LinkedIn and email.
• Built marketing assets and a content engine that the sales and consulting teams actually used in conversations with leads.
• Made Elexes feel like a partner, not just a service provider—especially important in a high-trust industry like regulatory compliance.

Industry & Audience Focus:

• Industries: Medical Devices, Biotech, Digital Health, Diagnostics, Life Sciences
• Target Audience: Regulatory Affairs teams, Quality Assurance leaders, RA/QA consultants, MedTech founders, global manufacturers, FDA-facing executives

Tools I Used:

LinkedIn · Apollo · Instantly · Canva · WordPress · Google Analytics · Mailchimp · Notion · ChatGPT · Yoast SEO · Loom

In short?
I helped Elexes show up where it mattered, speak the language of regulatory teams, and build a marketing system that actually supported sales in one of the most complex industries out there.